If your biggest donor went away tomorrow, could you make up the difference?

 

If that question makes your stomach drop, you're in the right place. 

Here's the truth: it's not just you. 

Fundraising is hard.  And you've been doing it alone, without the right tools or support.   

I've walked a lot of miles in your shoes. I've raised over $10 million.  And I know what it takes to make your case, close big gifts with confidence, and build strong donor relationships.

 

That's exactly what I teach inside the League of Extraordinary Fundraisers.

workbook cover shot

Join me for live monthly workshops, done-for-you-tools and templates

...plus direct encouragement, advice, and coaching from me.  

 

Because fundraising is a lot more enjoyable when you get really good at it

...and have a like-minded community to share your challenges and wins.

"You get actionable, practical insights to put to work right away to start raising money. This is the best money your organization can spend.” - Whitney Springston, CFRE, M.A. 

 

Everything you need to raise more — starting this month

You get:

  • An in-depth 90-minute live workshop every month
  • Proven fundraising and appeal examples and templates 
  • A private supportive community of fundraisers who get it and cheer you on
  • Done-for-you templates, how-to guides and checklists to save time and reduce guesswork
  • Up to 40+ CFRE (Certified Fundraising Executive) hours to support your professional growth and get certified

October workshop 

Raise More Money From Events 🎟️

Thursday, October 22 at 11 am CT/ 12 pm ET

 

Your event may be leaving a lot of money on the table.

And I have a little truth bomb for you, your boss and your event-loving board members: your sponsor does not want six gala tickets.

They’re busy. They have plans. Most of those tickets will go unused. Empty seats you have to fill.

Oh, and that logo you promised to put on a sign?

They don't care about it nearly as much as you think they do.

What sponsors really want to know is:

  • What’s in it for us?  
  • Will we reach our target audience?
  • How much exposure will we get?
  • How long will that exposure last?
  • Could this help us attract customers?
  • Will this make our brand look good?

Because here’s the thing: sponsorship dollars are marketing dollars.

But if your $10,000 sponsorship package boils down to “Your logo will appear on event signage + eight tickets,” you’re making your sponsor figure out why any of that is worth $10,000. Or $25,000. Or $50,000.

And that could be costing you thousands.

Sponsorships aren't the only place money gets left behind, either.

  • What about the person who got all their friends to buy a table with them...but was never thanked, stewarded or asked to give again?
  • The guest who got teary during your mission moment but walked out the door without making a gift?
  • The sponsors and live auction donors who could make major gifts and name you in their will if they were only cultivated after the event.

Your event isn't a one night affair.  

Done right, it can create donors, sponsors and relationships that keep paying dividends long after the centerpieces are packed away.

WHAT YOU'LL LEARN: 

  • How to create sponsorship packages companies actually want to buy
  • How to show sponsors the real value they're getting for their investment
  • How to create winning sponsorship packages that go way beyond tickets and logos
  • How to easily get matching gifts to inspire bigger, more generous giving
  • How to convert first time event guests into loyal donors who keep giving
  • How to spot the overlooked places where your event may be leaving money on the table

WHAT YOU’LL GET:

  • Real-life before-and-after sponsorship makeovers
  • Sample benefits that give sponsors actual marketing value
  • Simple strategies raise more before, during AND after your event
  • 1.5 CFRE continuing education credits

Can’t make it live? No worries! As soon as the workshop wraps you’ll have immediate access to the workshop replay, before and after sponsorship makeovers and resources so you can watch on your own schedule.  

Meet Julie, your appeal-writing-superhero on standby.

Julie Cooper is one of the best fundraising copywriters in the business.  She has studied under direct-response copywriting legends.  Her appeals have broke revenue records for nonprofits around the world. 

You’ll learn:

What to write in your end-of-year appeal to raise more money

How to format and design your appeal to get better results (with Julie’s signature tips)!

A step-by-step guide to develop your appeal

PLUS…

…you'll see 3 appeal critiques by expert copywriter and special guest Julie Cooper!

…you get a lookbook of before and after appeal makeovers 

…you get checklists and templates to write your appeal

Simple pricing.  Cancel anytime.

Both plans include full access to every workshop, resource, and the member community.

Monthly

$49/month

monthly payment

  • Live monthly workshop
  • Access to all recordings (past and future!) 
  • Done-for-you workbook, guides, templates & scripts 
  • Members only community to post questions
JOIN NOW

Pay in full

$490 (save $98!)

one time payment

  • Live monthly workshop
  • Access to all recordings (past and future)
  • Done-for-you workbook, guides, templates & scripts 
  • Members only community to post questions
JOIN NOW

Workshop only

$99/one time fee

(just the workshop please)

  • Single live workshop 
  • Done-for-you workbook, guide, templates & scripts 
  • Lifetime access to recording
BUY WORKSHOP NOW

Meet your coach   

Hey, I'm Rachel. I've been in your shoes. 

The stress. The sleepless nights before a big ask. The pressure to raise more with a tiny team.

Over the past 20+ years, I’ve started and run nonprofit organizations, raised more than $10 million, and trained fundraisers across the country through my work as a speaker, consultant, and coach.  

I've helped thousands of fundraisers land big gifts.  Delight their donors.  And love their jobs again. 

I built the League to give you the practical tools, confidence, and community I wish I’d had.  

So you never have to figure this out alone.  

We're making Facebook Fundraising easy!  

Meet our special guest  Julia Campbell, author of How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days and Storytelling in the Digital Age.

She's a global authority on social media and...  

  • creator of the "Social Media for Social Good" online course 
  • a sought-after trainer leading on-demand workshops on Facebook Fundraising, Instagram, online fundraising,  digital marketing, and more!
  • founder of the highly acclaimed podcast, "Nonprofit Nation" 

Learn more about Julia Campbell here.  

Real results, real fundraisers 

Joanne Hull, Austism Action Partnership 

"This is the best investment I've ever made. Rachel is the mentor I have been looking for my entire career."

Jean Allenbach, American Parkinson Disease Association

“In my 30+ years in non-proft and all of the webinars and training I have been to, Rachel Muir is by far the best. Best money you will ever spend to increase revenue for your organization. Quit "considering" and sign up. "

Richard Villasana, Founder, Forever Homes for Foster Kids

“Anyone who has a non-profit needs to have Rachel's training!  It's invaluable information to accelerate donations and vastly improve donor stewardship."

Ann Marie Worman, Parkinson's Association of the Carolinas 

"You'll get so much out of every session and all the materials that Rachel provides. They're available for you to go back and review and use no matter what time of year. This is an investment I never let my Board try to cut from our budget!"

Ashley Jones, Memento  

"DO IT!!! Best investment you'll ever make."

Jennifer Charpentier, Gateway Technical College Foundation

"I appreciate how Rachel breaks concepts and tactics into manageable bits. I always feel like 'Oh, I can do this' after one of her workshops."

Does your organization have bigger goals?   

Consider becoming a VIP.

 

The VIP group includes everything in the monthly membership – plus an hour-long weekly coaching call.  

You get personal, in-depth review of your fundraising materials. Every. Single. Week.  

It’s like having an experienced Director of Development and a trained master copywriter … on speed-dial.

I have more than 20 years of background raising large donations – and I’ll help you every step along the way as you do the same. 

Here’s a snapshot of the kinds of topics we cover:

  • A rewrite of an end-of-year fundraising appeal
  • A rewrite of a monthly giving appeal
  • A rewrite of an event landing page
  • Building stewardship plans
  • Crafting 90-day new donor journeys
  • Building sponsorship benefit packages (and more!)

To ensure you get individual support, this group is strictly limited to 15 members.

Real results, real fundraisers 

Alissa McClure, Salado Montessori 

"My very first ask I used all the amazing strategies and got a gift for $10,000!!!"

Lauren Isbell, Nevus Outreach

Nearly doubled her fundraising results
Planned for $398,000 — raised $700,000!

Laurie McConnell, Pacific Wild 

Raised $100,000 on Giving Tuesday
Increased her donor retention to 65%

VIP

$499/month

monthly payment

  • Everything in the basic membership - plus: 
  • A weekly small-group call centered around your specific needs and questions
  • Advanced strategies for large gifts and enduring donor relationships
  • My personal, in-depth review of your fundraising materials. Every appeal, every program, every donor communication
JOIN NOW

Workshop only

$99/one time fee

(just the workshop please)

  • Single live workshop 
  • Done-for-you workbook, guide, templates & scripts 
  • Lifetime access to recording
BUY WORKSHOP NOW