If your biggest donor went away tomorrow, could you make up the difference?

If that question makes your stomach drop, you're in the right place. 

Here's the truth: it's not you. 

Fundraising is hard.  And you've been doing it alone, without the right tools or support.   

I've been in your shoes.   I've raised over 10 million and I know what it takes to make your case, close the big gifts with confidence, and build strong donor relationships.

 

That's exactly what I teach inside the League of Extraordinary Fundraisers.

workbook cover shot

The League of Extraordinary Fundraisers

is a monthly membership dedicated to helping you confidently raise more money without burning out.

 

Everything you need to raise more — starting this month

You get:

  • one 90-minute live workshop every month
  • proven fundraising and appeal examples and templates 
  • a private supportive community of fundraisers who get it and cheer you on
  • done-for-you templates, how-to guides and checklists to save time and reduce guesswork
  • 40+ CFRE (Certified Fundraising Executive) hours to support your professional growth and get certified

April workshop 

Join now to attend "Secrets to Donor Retention"  

Thursday, April 23 11 am CT/ 12 pm ET

6 out of 7 first-time donors will never give again.  Today's new donor retention rate? 

A cringe-worthy 14%.

What is the only thing responsible for fundraising profit? 

Hint: It’s not your gala. Or your new acquisition program.  It’s good donor relations.

Shoring up losses from donor attrition is the quickest way to increase fundraising revenue. 

Fact: your donors are not giving you their best gift upfront. They’re testing you. That first gift?  A trial run.

Your stewardship? It’s your audition.

Stewardship is not a “nice to have.”  Or something you do when you “have time.”

It is the ONLY thing that turns donors into revenue.

That’s what we’re doing in: Secrets to Donor Retention

A 90-minute, no-fluff, roll-up-your-sleeves workshop where you’ll learn how to create donor experiences that turn first-time donors into lifelong champions.

WHAT YOU’LL WALK AWAY WITH:

  • The recipe to fill your monthly giving, major gift and legacy gift pipelines
  • Concrete tactics you can implement in your next fundraising campaign
  • Simple formulas to calculate first-time (and overall) donor retention
  • Messages that stand out in a sea of bland, beige donor comms
  • How to audit your current donor communications
  • Secrets to keep donors loyal for life

PLUS YOU’LL GET:

  • 1.5 CFRE credits
  • A done-for-you stewardship plan
  • 23 ways to shower your donors with love 
  • Templates, scripts, and examples you can use immediately
  • A roadmap to turn one-time donors into loyal, love-you-forever supporters

Live on Thursday, April 23 at 11:00 am CT / 12:00 pm ET

Can’t make it live? No problem.
You’ll get immediate access to the full workshop recording and workbook as soon as the session wraps.

Meet Julie, your appeal-writing-superhero on standby.

Julie Cooper is one of the best fundraising copywriters in the business.  She has studied under direct-response copywriting legends.  Her appeals have broke revenue records for nonprofits around the world. 

You’ll learn:

What to write in your end-of-year appeal to raise more money

How to format and design your appeal to get better results (with Julie’s signature tips)!

A step-by-step guide to develop your appeal

PLUS…

…you'll see 3 appeal critiques by expert copywriter and special guest Julie Cooper!

…you get a lookbook of before and after appeal makeovers 

…you get checklists and templates to write your appeal

Simple pricing.  Cancel anytime.

Both plans include full access to every workshop, resource, and the member community.

Monthly

$49/month

monthly payment

  • Live monthly workshop
  • Access to all recordings (past and future!) 
  • Done-for-you workbook, guides, templates & scripts 
  • Members only community to post questions
JOIN NOW

Pay in full

$490 (save $98!)

one time payment

  • Live monthly workshop
  • Access to all recordings (past and future)
  • Done-for-you workbook, guides, templates & scripts 
  • Members only community to post questions
JOIN NOW

Workshop only

$99/one time fee

(just the workshop please)

  • Single live workshop 
  • Done-for-you workbook, guide, templates & scripts 
  • Lifetime access to recording
BUY WORKSHOP NOW

Meet your coach   

Hey, I'm Rachel. I've been in your shoes.  The stress. The sleepless nights before a big ask. The pressure to raise more with a tiny team.

Over the past 20+ years, I’ve started and ran nonprofit organizations, raised more than $10 million, and trained fundraisers across the country through my work as a speaker, consultant, and coach.  

I've helped thousands of fundraisers land big gifts.  Delight their donors.  Love their jobs again. 

I built the League to give you the practical tools, confidence, and community I wish I’d had.  

So you never have to figure this out alone.  

We're making Facebook Fundraising easy!  

Meet our special guest  Julia Campbell, author of How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days and Storytelling in the Digital Age.

She's a global authority on social media and...  

  • creator of the "Social Media for Social Good" online course 
  • a sought-after trainer leading on-demand workshops on Facebook Fundraising, Instagram, online fundraising,  digital marketing, and more!
  • founder of the highly acclaimed podcast, "Nonprofit Nation

Learn more about Julia Campbell here.  

Real results, real fundraisers 

Joanne Hull, Austism Action Partnership 

"This is the best investment I've ever made. Rachel is the mentor I have been looking for my entire career."

Jean Allenbach, American Parkinson Disease Association

“In my 30+ years in non-proft and all of the webinars and training I have been to, Rachel Muir is by far the best. Best money you will ever spend to increase revenue for your organization. Quit "considering" and sign up. "

Richard Villasana, Founder, Forever Homes for Foster Kids

“Anyone who has a non-profit needs to have Rachel's training!  It's invaluable information to accelerate donations and vastly improve donor stewardship."

Ann Marie Worman, Parkinson's Association of the Carolinas 

"You'll get so much out of every session and all the materials that Rachel provides. They're available for you to go back and review and use no matter what time of year. This is an investment I never let my Board try to cut from our budget!"

Ashley Jones, Memento  

"DO IT!!! Best investment you'll ever make."

Jennifer Charpentier, Gateway Technical College Foundation

"I appreciate how Rachel breaks concepts and tactics into manageable bits. I always feel like 'Oh, I can do this' after one of her workshops."

Trusted by fundraisers just like you 

Amanda Lipstein, Austin Trinity Episcopal School

"I always leave with at least a few great nuggets of knowledge and tips I can use right away! It's also easy CFRE credit that I can get during my workday! Win win!"

Yeou-Cheng Ma, Children’s Orchestra Society

"I’d tell anyone considering signing up to DO IT. Rachel’s energy, enthusiasm, and content are worth it."

Alissa McClure, Salado Montessori School

"My very first ask I used all the amazing Rachel Muir strategies, skills and protocol and got a gift for $10,000!!!"

Dana Kelso, Community Literacy

"We’ve never participated in Giving Tuesday but I was able to use your Giving Tuesday matching template and found a $2,500 sponsor!"

 

Jay Scott, Boy Scouts of America

"Following Rachel's appeal template raised $38,000 at end of year.  Our prior end of year appeal raised $5,000."

Veronica Accardo, College Bound Opportunities

"Rachel’s strategies and ideas can work for anyone whether you are brand new or a seasoned fundraiser."

Monthly

$49/month

monthly payment

  • Live monthly workshop
  • Access to all recordings (past and future!) 
  • Done-for-you workbook, guides, templates & scripts 
  • Members only community to post questions
JOIN NOW

Pay in full

$490 (save $98!)

one time payment

  • Live monthly workshop
  • Access to all recordings (past and future)
  • Done-for-you workbook, guides, templates & scripts 
  • Members only community to post questions
JOIN NOW

Workshop only

$99/one time fee

(just the workshop please)

  • Single live workshop 
  • Done-for-you workbook, guide, templates & scripts 
  • Lifetime access to recording
BUY WORKSHOP NOW